CAN KERALA EARN MORE FROM TOURISM?



We call our home state Kerala 'God's Own Country'.
During 2022 the revenue from tourism to the state is USD 552.69 million (Rs 4,500 crores) Projected earnings from Tourism in top countries of the world are: (In billion USD)

USA - 190.4
China - 154.1
Germany - 66.23
Japan - 40.28
UK - 39.14

(Published by Statista Research Department on March 15, 2023)

From the above list it could be found that how paltry is the earnings from Tourism in Kerala in comparison with the above countries. Our concerned departments and tourism specialists may have enough explanations to substantiate our poor performance. However, before straightening our backborn we must ask ourselves about what we have done to enhance the revenue from tourism.

When we individually take the tourist destinations like beaches, forest with wild animals, boating through lakes, large greenary filled land, series of green and black hills etc,  there may be many better beaches, forests etc in different countries in the world. But it is Kerala alone where all these spots are accessible within a small area. Over and above these, wide forms of art, temple festivals etc are unique in this state. The people of Kerala must be a unique one in culture, behaviour and faculties. The wide varities of food available here must be most delicious and extremely tasty and the rarest in the world. Different types of Black Magic performed in Kerala are really unique. Some of them can help to find lost materials, missing person etc.

The most unfortunate thing in our tourism sector is that the successive governments do not see the scope of tourism in bringing in more revenue and create more employment. We can certainly raise our tourism revenue to Rs 2 lakhs crores per annum and deploy a few lakhs people in this sector. We have a most competent person in our state who can convert Kerala into a 'God's Own Country'. That is none other than Santosh George Kulangara of Safari TV. Take the advice of this most travelled person in the world and implement those. There will be excellent results.

K V George 

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