EARNING FROM TOURISM - KERALA Vs WESTERN COUNTRIES
Sometimes back someone said about Kerala - God's own country. We Malayalees just repeat it. Even our own country men from other states do not know much about it. Domestic tourist arrival in Kerala during 2018 was 1.6 cr. During the same period domestic tourists visited Tamil Nadu was 49.5 cr and UP 53.6 cr. We may have umpteen reasons to justify the low inflow. The highest earning countries from tourism in 2019 are: USA -$193.3 billion(Rs14.4 lakh cr) Spain - $79.7 bn (Rs 5.9 lakh cr) France - $63.5 bn (Rs 4.8 lakh cr) Kerala - Rs 45,010.69 cr Significant difference in the above figures reveals our failure in marketing our tourism potential to the world. When we are placed in the must visit tourist destination in the world (8th in the list), we could not make it known to the world. We ourselves should have a relook to our tourism sector. We have almost every ingredient a tourist want to see. We have good numbe...