IMPACT OF ELECTION CAMPAIGN

A huge number of allegations like petrol price, currency ban, unemployment, farmers suicide, price rise, corruption all around etc are levelled against the outgoing government by opposition parties jointly and individually with their own evidence during the election campaign. Despite this, if the ruling party wins again, the common man may understand with their common sense that either the whole allegations are wrong or these have no direct impact to the common man. The third option would be that these allegations have never reached them. In all these three cases it is the opposition parties who become liable to answer.

In similar circumstances the result of the election in a developed country would be different from that of ours. Leave alone foreign countries, even in our own country, the result in two different states shall be different. Therefore, the conventional mode of campaign is a sheer waste. What they say, under the present condition of our country, hardly reach ten percent of the population.

Politics in India have many considerations like cast, community, region, preconceived and adamant concept and belief. It is nearly impossible to alter the prejudiced voter with a speech or a writing. Political parties may, therefore, evolve new methods of propoganda for elections.

KV George